Copy Hackers – Copy School 2020 Bundle

If you guessed correctly…

Life-changing your digital course, software or coaching program is what it is.

You would be wrong.

How many upsells, downsells, tripwires, surveys, pixels and ninja stars have you sprinkled across the world’s most epic funnel?

You would be wrong.

How many 5-figure checks you have signed off on for high-level consultants, coaches and masterminds to tell you what to do but not how to do it?

You would be wrong.

How many nights were spent curled up in fetal, praying for your copy to convert.

You would still be wrong.

There is a placeholder.

A photo of Amy Porterfield.

For the past six years,Ry Schwartz has been my secret weapon. He is the genius behind five separate multi-million dollar sales pages for my digital course. I invested in learning how to make my own copy in my early years. When you know what to say and how to say it, you instantly connect with your audience. Connection and copy create conversions. I learned that from him.

Amy Porterfield.

Copyhackers training is used.

sproutsocial logo, freshbooks logo, balsamiq logo, deadline funnel logo, marie forleo logo, convert kit logo, mailchimp logo, canva logo

Every top-in-class marketer will tell you that cash doesn’t change hands, lives don’t get impacted, and your business doesn’t get rewarded with record-breaking profits until…

Which is also…

The reason marketers drink.

Don Draper is a fictional character.

Drinking isn’t an emphatic glass-clink to celebrate a job well done.

It is to calm the anxiety from when you hit share on a doc with your client or the higher ups and pray to the copy gods that it actually converts.

It is to find a solution to the crisis that comes from stress-eating Cliff bars on a Sunday night.

It is to feign the confidence that you actually know what you are doing when you are assigned an email sequence or sales page. Am I a one hit wonder like those Macarena dudes?… Should I just quit while my reputation and ego are intact?

Or if you own a business.

To soothe the shot nerves from the last time you had to patch together a 5-minute copy education from the blogosphere in order to whip up the landing page, sales page and sales emails that would actually get your product into the hands of customers.

The pressure is real.

The pot was stuck on high.

The overtaxed adrenals can’t fix it on their own.

It is justified.

Everything you do in your career and business is dependent on it.

Business owner.

There is a placeholder.

Allow me to tell the truth…

Without the copy, the lofty acquisition goals you wrote on the whiteboard are just that. Goals.

Your online course doesn’t enroll a single student if you don’t have the copy.

Without the copy, the cash you are sending to Zucks to put you in front of a hyper-targeted audience does nothing but help him target another 50-acre estate off the Amalfi coast.

Without the copy, your next level funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.

There is a real-world marketing campaign.

There are dead bones in a digital carcass.

Without the beating heart, flesh and connective tissue, things wouldn’t move.

The cash register ring is made by the STUFF.

Nothing happens until your copy converts.

Your copy always gets the yes. Gets it at scale.

That is why…

Writing a high-converting placeholder.

Writing high-converting copy is the single most profitable skill you will ever learn.

We have proven it many times.

In our businesses. In the businesses of our clients. In the businesses of our students.

If you master the ability to quickly and confidently write high-converting copy, you will be giving yourself and your company a valuable $1,000 per hour skill.

Andrew

Andrew Capland achieved a 350% increase on Wistia’s trial-to-paid email sequence.

Read more

Andrew

Wistia had a trial-to-paid email sequence.

Andrew was hired by Wistia to rewrite their email sequence. In 10 hours, Andrew was able to create a 350% increase in revenue for Wistia, using the exact techniques he learned inside 10x Emails.

Prerna

Prerna was able to sell nearly $18,000 of her agency’s services with just two.

Read more

Prerna

Prerna was able to sell nearly $18,000 of her agency’s services with just two.

Prerna is the owner of the agency Content Bistro. Prerna sold out her newest productized service using just two quick email sends.

Tarzan

Tarzan Kay made 15K on her first affiliate launch.

Read more

Tarzan

Tarzan Kay made 15K on her first affiliate launch.

Tarzan Kay has a solid foundation and talent. This training helped her triple her rates.

I am a believer in this program. When I first got 10x Emails, I was nervously quoting $75 or $100 per email without really knowing what I was doing. I have a clear strategy after 10x Emails. I know how to get amazing results for my clients. This has given me the confidence to raise my rate to $275 per email and offer full sequence and packages instead of less profitable one-offs.

Tarzan spiked her knowledge. The email templates are gold. When I am about to write a new sequence for a client, the first thing I do is get to work. They take a lot of uncertainty out of the equation, and have saved me a lot of time.

I just finished my first campaign for a competitive launch. I was able to hit over 15K in revenue using the strategies and templates from both 10x Emails and 10x Landing Pages. These programs are making a lot of money for me.

Brad

Brad Wages helped his client generate $228,717 in sales.

Read more

Brad

Brad Wages helped his client generate $228,717 in sales.

I have only written one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.

Ry

I sold for $3k using the 15-Point Sales Page in a Day framework. My client has a sales page. She brought in $56,000 in one week after re-launching it.

Read more

Ry

I sold for $3k using the 15-Point Sales Page in a Day framework. My client has a sales page. She brought in $56,000 in one week after re-launching it.

My confidence comes from following the framework step by step. I know that their stuff works. It has been used in successful campaigns in the past. The examples are being shared. That matters.

Having a proven process and understanding the psychology behind why we do certain things, everything from the introduction to the lead and the guarantee, and all of these little sections were easy to skim over in the past. I can now come at them from a more strategic place.

If it didn’t convert, I would question the offer, not the copy. I love 10x sales pages. It is a resource that I am very happy to have.

I use it with both clients and my own programs. Right now, I am writing a sales page for my quiz program, and I am using everything that Ry teaches.

Tara

Tara Gentile sold out her live workshop in 15 minutes.

Read more

Tara

Tara Gentile sold out her live workshop in 15 minutes.

Tara Gentile is not a writer. This is what happened when she took this training.

Tara Gentile is an instructor and podcaster with Creative Live. She had a top-tier course that was perfect for her audience, but they didn’t sign up for it.

After failing to sell out the 12 seats in the live training, Tara decided to try again. If the program didn’t sell out, she’d close it down.

She bought 10x Emails and 10x Landing Pages to increase her odds. Tara rewrote her landing pages and emails after taking just a small amount of training. She used everything she had learned in the message-finding modules to find the messages that were most likely to convert.

12 seats were opened for applicants.

She had more than double the number of applications she had during the last launch. The end result? She sold 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110

Marian

Teachable generated over half a million dollars using the themeplates inside 10x Emails and 10x Launches.

Read more

Marian

Teachable generated over half a million dollars using the themeplates inside 10x Emails and 10x Launches.

I know how to write an email. I did not know how to write a 10x email. The course did not deliver on its promise. I did 10x. I helped Teachable make $500k by using this sequence. I doubled my hourly rate. I doubled my daylight hours. I now charge $500 per email and using themplates it only takes me 1 hour to write.

So yes. Don’t take this course. I don’t want my clients to think I’m special.

Amy

An extra 150K was made from 3 emails that took an hour to write.

Read more

Amy

An extra 150K was made from 3 emails that took an hour to write.

When Amy Porterfield launched her signature program, Courses That Convert, she collaborated with Ry to write all the funnel copy.

Amy was able to increase her attendance rate from 25% to 33% by writing a 3-part show up sequence.

These wins were not the result of months of learning and laboring.

They were earned in minutes or hours of knowing exactly what to do in order to generate dramatic results.

This skill is priceless.

Because…

Everything changes when you finally have the confidence to make money.

Everything changes when you can turn your Macbook Pro into a weapon of mass conversion.

You can hit share on that g- doc while wearing the world’s ugliest khakis and still feel like a million bucks if you know what you’re doing. You can be a socks and sandals guy and still leave the office at 5:01.

There is a placeholder.

This means that you are a business owner or a marketer.

Being able to celebrate new sales notifications at at at .

Being able to bootstrap more effectively, instead of trying to find a copywriter who doesn’t know their value or is looking to take 2% equity on something that doesn’t exist yet.

Being able to take advantage of flash sales, new campaigns and, yes, the world’s most epic funnel, without worrying about how those hungry empty boxes will actually get fed.

There is a placeholder.

This means that if you are an in-house or freelancer, this means:

Proactively pursuing bigger projects instead of self-sabotaging out of your fear of not being able to deliver

Being able to quote higher fees, negotiate a hefty raise or pushback because you know your copy makes you indispensable.

Being able to spot where a client is leaving money on the table, and swooping in to save the day with your skills, while cashing bigger checks.

quote

Sarah Jones.

Thank you so much! I did a minimum viability funnel last month. It was a record for us to enroll 12 guys into our program. Our biggest month before March was 7. It is amazing. Thank you. It was the easiest thing I have ever done, and it was 100% aligned with me.

61 pages of copy just flew out with the themeplates, the passion, and the empathy you coached me to coach with.

Sarah Jones is the business owner.

quote

Molly Mac

I was given tools, templates, and processes that helped me develop my copy skills. I am completely confident in my copy because I know it is based on data and experience, not guesses, and I never have to start from a blank page again. The results speak for themselves. The most recent email campaign had a clickthrough rate of 15%.

Molly Mac is a copy writer.

If the rewards of this skill are so high, why do marketers treat copy like a lepper?

Simple. It is kind of scary. A lot scary.

The root canal does not have the laughing gas.

Even though it is the most profitable skill, it is also the most subjective and confronting.

As you sit at your laptop, you wonder what’s going on.

Is this right?

Is this too salesy?

Is these words going to convert? Is it pointless to waste time with something that is already dead before I hit send or publish?

You can find apps that tell you what grade your writing is at. If a word is spelled wrong, there is a tool that will tell you. A common sentence will be autocompleted by a bot.

There is no app or bot that will tell you if your copy is good.

Only your merchant account and the market can tell you that. They will.

Every single time.

How many Saturday nights did you spend in front of a laptop? How much time and money did you spend creating that thing?

It is safer to share a social post and pat yourself on the back for those 300 likes than it is to fire off a 300 word sales email and feel like a helpless hack.

Confronting? Yes.

High stakes? Absolutely.

Someone who is brave enough to master it has an unfair advantage. You know the answer.

Simply put…

You are responsible for gaining outcome-based mastery over this skill if you are responsible for generating revenue inside your business or a client’s business.

There is a path for that.

There is a placeholder.

The path to results-based mastery is proven.

step one

The first step is to master the places where cash changes hands.

Most marketers give up on their pursuit of mastery because they are literally trying to master everything.

Which is insane.

Unlike Facebook Ads, which are barely old enough to order a cheap whiskey from a Canadian dive, copywriting has been around for over 120 years.

There are so many techniques, philosophies, schools-of-thought and places to apply them.

That’s why seasoned copywriters don’t feel like they’ve made it or that they’re good enough. The goal posts for mastery are not the same as Jackson Pollock’s.

We say, screw it. Don’t try to get this elusive thing called mastery. The key marketing funnel assets should be developed with results-based mastery.

Meaning…

1. Your Website
2. Your Facebook and Instagram Ads (to turn strangers into traffic)
3. Your Landing Page (to turn traffic into leads)
4. Your Emails (to turn leads into primed prospects)
5. Your Sales Page (to turn primed prospects into customers)

You will never have to worry about your ability to generate revenue again if you gain results-based mastery over these 5 cash-changing junctures. Or in your clients businesses again.

step two

It’s important to never start from scratch. Never second guess.

High-converting copy needs to be written quickly. Very fast.

It isn’t a study game. It is a fast game.

As a founder, marketer, business owner, or busy-ass copywriting who wants to serve all those clients fighting for your keyboard, you don’t have endless hours to labor over your Macbook.

There isn’t time to play a poor man’s game of copywriting chicken.

The company’s Bernese mountain dog, fed, can’t wait until you feel inspired enough to write the copy that keeps everyone.

That is an advantage for you. Sales copy happens fast. Very fast. The top-performing copywriters on the planet never start from scratch, they start with the proven templates, frameworks and processes that make it easy to create record-breaking copy in half the time it takes.

step three

Copy is the universal blood type of your marketing campaign.

Every marketing person on the planet says their thing is the most important thing, and you are just as sick as they are.

It’s endless, right?

They all have the same requirement for high-converting copy.

The great unifier is copy. The O-Negative blood type pumps its profit-generating power into everything you do in your marketing.

In 1920, it was the thing. It will be the thing in 2020 and beyond.

When it comes to marketing, copy is a Taoist holy man who drinks from the fountain of youth and keeps that sh*t up.

It’s possible that it’s because it’s too humble. You can resist it. It doesn’t matter if you pretend it doesn’t exist or not. It will likely last you and your business.

It is time to make peace with this most profitable skill and let bygones be bygones.

It requires committing to actually mastering these key assets.

Being smart and name-dropping is not the only thing you need to do. It’s not just learning the 101 stuff on Udemy.

Gaining and applying the evergreen skills and strategies that have helped create repeatable 6- and 7-figure wins for the brands, businesses and software programs you use everyday.

We are starting a brand new breed of copywriter and marketer if you are ready to do that.

The most profitable person in the room.

Copy School 2020 is the origin.

It’s defined as:

A confident, well-paid copywriter, marketer or business owner who has developed the skills to generate profits on demand by mastering the 5 key junctures where cash changes hands: your website, ads, landing pages, emails and sales pages.

Can you use that in a sentence?

We can. Here is what it means to be an MPP.

It means that.

You have de-commoditized yourself and set yourself up to charge A-list fees to A-list clients by mastering the critical junctures where cash changes hands.

You have given yourself and your team results-based mastery over needle- moving assets so that you can raise your in-house profit quotient and never be straight-jacketed in your ability to make good on those aggressive goals you set last quarter.

As anyone directly responsible for generating revenue in your business, you have gained the confidence, clarity and processes for getting the yes. Getting it done quickly. It needs to be at scale.

There is a placeholder.

Over 1,500 Copywriters, Growth and Business Marketers have been helped by us.

The most profitable person in the room.

quote

Suzanne Hamilton.

Guessing is over.

Before I joined Copy School, I called myself a writer, but when I was introduced to the process of converting readers to buyers, my copy became more intentional and effective.

I was able to explain the choices in copy I made in my copy after Copy School because I knew how to construct a strategic marketing plan for sales email sequence. Confidence, better clients, bigger results for clients, and more mon-ay in ma’ pocket came with that.

I keep going back to the modules and videos even after a year. You can’t go wrong with Jo and Ry. Don’t enroll, I’ll keep their conversion secrets for myself.

Suzanne Hamilton is a writer.

quote

Bayardo Barrios.

Tools and processes that work.

All the tools and the process necessary to write high performing copy for my clients keeps them coming back for more. I do not know a better program. I have been able to land $3,000 projects thanks to it.

Bayardo Barrios.

quote

Gin Walker

The way forward when you have a problem.

My life was changed by copy school. It is 100% true, so I wish that didn’t sound cliched. I was a writer and ed.

---

Proof Content