Shane Melaugh – Course Craft

The Winning Formula isShane Melaugh. A Step-by-step, proven, no-nonsense advice for going from zero to creating a $200 online course that sells an average of once per day.

I teach my entire system for creating and marketing online courses.

We cover everything you need to get it right and avoid all the pitfalls. We cover all the pillars.

The complete tech stack. Everything you need to create, deliver, sell and protect your online course is on your own platform that you control.

There is a magnetic course creation plan. Everything you need to find the perfect product idea and how to turn your knowledge into a practical, highly valuable online course.

There is a magnetic marketing funnel. Everything you need to launch your product, create a successful product launch, create upsells and other revenue engines, recruit affiliates to promote your product for you, and set up the system you need to sell 1 copy per day of your $200 course.

A half baked course is not what this is. We do not explain how to create a course or how to deliver it. I have used this system many times to sell online courses.

I will tell you more about what you will get, but first I want you to be clear about some things.

Marketing course creation is the online course success formula.

That is correct. There are two times that marketing is in there. That is how important it is.

If you only do the course creation part, you are making an old mistake of thinking that they will come. You will build your course, open it for sale and then crickets.

The formula is explained here.

You need to understand your market and your future customers in order to start marketing. You have to understand what makes a product successful. It’s something that people want to buy. You need to build our course with that in mind from the beginning. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it To ensure you solve the problems you identified in your market and that you don’t just create a solution, you need the Course Creation part. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it You need the second part to launch your product, using a proven system that uses ongoing, evergreen marketing so you’re not just sitting there, twiddling your thumbs and hoping that you’ll be blessed with sales from out of the blue. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The magnetically sellable course has marketing and sellability baked in, which makes all the marketing you do for it 100x easier. It is a high-quality, value delivering product that helps people achieve the result they want.

The online course consists of video lessons and exercises. The course contains step-by-step, proven, no-nonsense advice to walk you through my entire process for going from zero to a $200 product that sells an average of once per day.

Everything you need to know in the 3 key areas of online course success is included in the course modules.

The tech stuff. Building a high quality course. Launching and marketing the course for a long time.

The course craft course modules will show you what to look for.

1. Get paid and give access. A system that gets you paid and gives your customers access to your course is the simplest way to set it up.

2. The video lesson has a formula. You can create professional looking, highly informative video lessons and publish them in your course without the need for expensive software or hardware.

3. You can build a customer list. Make sure new customers are added to your mailing list when you set up your email marketing system.

4. There is a product idea filter. If you already have a product idea, use our system to find a true winner, or to refine and improve your own idea for a course.

5. A competition of martial arts. It is great to have lots of competition and our Judo system for using all the hard work your competitors have done to your advantage.

6. The marketing cheat code. It almost feels like cheating to use this method to find the perfect idea, get customers and create persuasive sales copy for your product.

7. The approach is called the sales page first. We use a system that starts with your sales message. When you put our system in place, you will realize that starting with product creation is a recipe for pain, frustration and failure, and you will wonder why you ever did it otherwise.

There are 8. The method for creating unique products. How can you make your product stand out from the crowd? How can you stand out in the crowd? How can you make your customers love you and ask for more? That is how the EPOC method is done.

There are 9. There are 5 components of high value courses. There is a difference between a $200 course that feels like a steal and a $5 course that feels like a waste. Creating highly valuable, well-presented and truly useful online courses is a matter of using the right system.

10. There is a visual design shortcut. It’s a typical entrepreneurial mistake to worry about brand design, visuals, logo etc. The entire process was cut down to 10 minutes using the visual design shortcut.

11. There is an online course pre-launch method. It is possible to get paid to create an online course first and then work on the content. If you create first and sell second, this approach will help you create a better product.

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13 The revenue machine is used. To turn your online course into a reliable, long-term revenue machine, discover the 5 components you can add to it.

There is a bonus product launch.

Want to start building an online course business, but don’t have a mailing list or audience to sell it to yet?

I did not worry when I sold my first online course. In the course craft system, we will show you how to do a zero-audience product launch and how to borrow other people’s audience for your own course.

The course craft contains a video and PDF.

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