Michael Stelzner – Writing to the Techie
Michael Stelzner – Writing to the Techie
Digital Download: You will receive a download link via your order email after successful payment.
Michael Stelzner and special guest Bob Bly discuss the secrets to influencing the influencer. Have you been tasked to write to a technical audience? Does your business market to engineers, scientists, developers or other technical people?…
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Description
- What are proven strategies for writing to technical readers ?
- How does a technical reader differ from other readers?
- Do techies only care about technical details?
- How can I influence skeptics ?
- Can I persuade someone who knows more than I do?
- Do I need a technical background to write to technical people?
- What are the secrets to communicating with techies ?
- What are some simple steps to convey complex ideas ?
- Is there a proven process to produce white papers for technical readers ?
- What are some strategies for marketing white papers to technical readers?
Techies like white papers. According to a recent study by TechTarget, an overwhelming amount of information technology professionals rely on white papers and they read between 10 and 24 white papers a year.
However, it is possible. Not every white paper succeeds. It is in its mission.
Communication to the technical reader can be improved.
A small investment in this class could make a big difference to your business.
Here is what is included. 1. The class is 60 minutes. Bob Bly is an author of 70 books.
2. There is a download. The class is being recorded. It’s possible to play back on your iPod, mp3 player or computer.
3. A complete word. There is a transcript of the class.
You can get Michael Stelzner – Writing to the Techie at learnbeacons.org.
Delivery Method
Writing to the Techie (Tips on Persuading Technical Readers With White Papers)
Michael Stelzner and special guest Bob Bly discuss the secrets to influencing the influencer.
Have you been tasked to write to a technical audience? Does your business market to engineers, scientists, developers or other technical people?
The techie wields amazing influence inside his or her company. Persuading a highly knowledgeable and often skeptical person is no simple task .
White papers are attractive to the techie. However, they must be carefully crafted.
Why? Because the technical reader is often the judge . The techie’s verdict will determine if your solution is worth pursuit. The wrong message could bar you from opportunity.
How can you impress such intelligent and educated readers —especially if they know more than you do?
To answer this important question, I have invited the world-famous author Bob Bly to join me in an audio class. Bob has written 70 books, including The Elements of Technical Writing and The White Paper Marketing Handbook .
In an exclusive one-hour class, Bob and I will reveal how to write to the techie .
Meet Our Special Guest
For more than 25 years, Bob Bly has been writing business-to-business, high-tech, industrial and direct marketing books.
Some of his notable books include The White Paper Marketing Handbook , The Elements of Business Writing , The Elements of Technical Writing and The Copywriter’s Handbook .
Bob has also written for big names such as IBM, Microsoft, AT&T, Sony and Nortel Networks.
In my opinion, there is no-one better than Bob Bly to help tackle the topic of writing to technical readers.
During this class, you’ll get answers to these questions :
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from learnbeacons.org .
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).
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