Details

Name

A writing and communication workshop.

There is a description.

Through influential writing, you can create a high level of trust and unquestioned authority.

Details

The course is geared towards students who are ready to take their writing to a whole new level. Dan shares his secret code on how to write influentially in order to give a treasure chest of principles, techniques and strategies.

The relationship with your customers is the most important asset in your business. The secrets learned in this seminar can now be found in your communication with your prospects. In business, you are in the business of influencing. Dan teaches 31 principles of influential writing, how to use them on purpose and how to incorporate them into everything you do.

Features

What will you learn?

• Define the way you should communicate so as to ATTRACT people of the greatest monetary value to your unique business.
• Discover communication principles that will allow you to CONNECT with your customer base, increase their retention and keep them interested and engaged (which is important if you want influence, power, sustained success and secure income).
• Grow beyond basic copywriting “selling techniques” and refine your communication so you GAIN ACCEPTANCE of advocated positions (it’s about having people “with you” – not just selling to them).
• Learn how to move your readers from ordinary interest to FASCINATION as you keep customers not just happy, but motivated and always looking for more.This enables you to transform the marketing of your business from good to great.
• Use 5 Tests to determine whether you are succeeding at influential communication. These will provide clarity on which of Dan’s principles you desperately need toimplement – and just using a few of the 31 Influential Writing Principles can dramatically improve the response to your writing.
• Remove the mystery of writing while utilizing Dan’s tools and questions whenever you sit down to write – especially a sales page. Everything you write will be more strategic, purposeful, disciplined and prolific.
• Save time going through your own trial and error with Dan’s systems, formula, checklists, tools and templates to make your writing much easier to execute.

Who is it for?

This is a serious student product. If you like getting by with cut-and-paste copywriting, generic or mass-produced newsletters, and 140 character tweet messages, it is not for you. This is an advanced training. If you have a serious fascination with communication, persuasion, influence and psychology, this is for you. You, the serious student, will enjoy this course, you will appreciate being provoked, and it will likely rank as one of the best investments you have ever made learning from Dan Kennedy.

What do you get?

• 13 CDs
• 213-page edited transcript of Dan’s entire presentation
• 311-page manual with Dan’s presentation materials
• A comprehensive manual of attendee writing samples, to use as your personal “swipe file”

Duration

The course contains over 13 hours of information.

Category

Copywriting.

There are 16 contents.

• CD 1
• CD 2
• CD 3
• CD 4
• CD 5
• CD 6
• CD 7
• CD 8
• CD 9
• CD 10
• CD 11
• CD 12
• CD 13
• Transcript
• Influential Attendees
• Influence Writing Presentations