Erin Balsa – The Research Report Playbook: Here We Grow, Yo
Erin Balsa – The Research Report Playbook: Here We Grow, Yo
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Description
Erin Balsa – The Research Report Playbook: Here We Grow, Yo
I have helped B2B clients drive millions of dollars in revenue by creating research reports that people actually want to read. The 2020 Remote Work Report has driven $680k in revenue so far. I am packing everything I know about research report creation and distribution into a course that includes my plug-and-play TEMPLATE.
I answer all your burning questions. Is there a way to come up with a compelling storyline? I don’t know how to get valid data. What if the data does not support the story I want to tell? I don’t know if I’m supposed to gate the report. How do I keep track of all the moving parts? Why does my butt itch? On second thought, not all of your burning questions.
My content has an edge to it if you know me from my LinkedIn posts. Expect some sarcasm and swears. Expect to walk away with the knowledge and confidence you need to create your own research reports.
Sale Page: https://erinbalsa1.gumroad.com/l/ResearchReportPlaybook
Archive: https://archive.ph/VdEfS
Delivery Method
Course Preview
Lesson 1: Course Intro
Welcome objectives
Lesson 2: Planning Project Management
Organizing all the moving pieces setting clear expectations
Lesson 3: Data Collection Analysis
Securing an audience, writing questions analyzing raw data
Lesson 4: Report Writing Design
Turning an outline into a polished report
Lesson 5: WebDev Tracking
Setting up campaign tracking QA
Lesson 6: Organic Promotion PR
Generating attention leads
Lesson 7: Paid Promotion
Planning ads writing ad copy
Lesson 8: Sales Enablement
Helping sales have more productive conversations
Lesson 9: Post-launch
Analyzing results making process improvements
Lesson 10: Monetization
How to sell research reports to clients
Lesson 11: My Writing Process Deep Dive (Bonus)
How I do data storytelling, step-by-step
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