Perry Marshall – 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Perry Marshall – 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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Description
Perry Marshall – 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
- Sources of incoming phone calls
- Effectiveness of sales people
- Sales to customers
- Physical location of customers
- Popularity of products
- Types of product defects
- Problem employees
- Customer service problems
- Sources of conflict
- Shoplifters
- Activity patterns in a 24-hour day, or a week or month
- Performance of distributors, affiliates, and channel partners
- Sources of web traffic
- Advertising waste
- Advertising effectiveness
- Productivity of web pages
- Reasons customers buy
It is not just true once. It is true over and over again. 80% of the time. 2 And 80% of the time. 3 They are just as powerful.
What does it mean? 2 And 80% of the time. 3 Do you mean? That is where the real power is.
The. It’s real. You can ignore 80 percent of the roads in your city if you look at the top 20 percent. still Apply. The majority of traffic is on 20 percent of the roads.
64 percent of travelers drive on the roads. That is 80%. 2 . It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it 80 percent of the traffic runs on 80 percent of the roads, and 20 percent of the roads run on 20 percent of the traffic.
52 percent of travelers drive on the roads. That is 80%. 3 .
40 percent of the drivers are driving on 0.2 percent of the roads. 4 . 32 percent of the roads are taken by SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATAs SALVAGEDATA That is 80%. 5 .
If you have 10 rooms in your house, you spend most of your time in two or three of them. If you hire 10 sales people, two will generate 80 percent of the sales and the other eight will only generate 20 percent of the sales.
That means that. Person for person. The two are as effective as the eight. A good sales person isn’t 50 percent better, he or she is 16X better. Much to be gained if you pay attention, much to be lost if you don’t.
80/20 1 = 16:1
80/20 2 = 64:1
80/20 3 = 250:1
80/20 4 = 1,000:1
80/20 5 = 4000:1
The productivity of all the world’s countries is shown in Figure 1-2. Almost $50 trillion of the $79 trillion comes from just 10 countries. 5 percent of the countries generate 5 percent of the wealth.
Most of the dollars in the world come from just 22 countries. Eighty percent of the world’s wealth is concentrated in just 9 percent of the countries.
80% of the world’s wealth is concentrated in 22 countries.
19 percent of the total $79 trillion comes from one country, the United States. 19 percent of world wealth is generated by 19 countries. The International Monetary Fund has a World Economic Outlook Database. On October 10, 2012 The graphics are by Lorena Ybarra.
The shape of the curve is the same whether we are looking at the whole picture or just the top 20 percent. The curve will become very useful as we move forward.
Consider the top 10 wealthiest people in the world. This was taken from the Forbes 400 list. Forbes. magazine in 2011. I lumped members of families together.
- Wal-Mart – Four Walton Children: $87B
- Microsoft – Gates & Ballmer $72.9B
- Koch Brothers – Charles & David $50B
- Berkshire Hathaway – Warren Buffett $39B
- Google – Sergey Brin & Larry Page $33.4B
- Soros Fund Mgt – George Soros $22B
- Las Vegas Sands – Sheldon Adelson $21.5B
- Bloomberg – Michael Bloomberg $19.5B
- Amazon – Jeff Bezos $19.1B
- Facebook – Mark Zuckerberg $17.5B
The top three own 55 percent of the total.
The majority of the world’s seven billion people are pretty much the same as the top 10 wealthiest people. The same pattern applies to the world’s seven billion people, the Forbes 400 or the 10 richest people in the world.
As we dive into this material, I will give you a software tool that makes eerily accurate predictions and will mystify your friends and colleagues.
Proof Content
Sale Page: https://www.perrymarshall.com/80-20/
Archive: https://archive.ph/wip/GJUQB
Delivery Method
The 80/20 Rule in Business
80/20 Says 80 Percent of Your Results Come from 20 Percent of Your Efforts, and 20 Percent of Your Results Come from The Other 80 Percent.
80/20 is true of almost anything you can measure in a business:
…and so on.
That means everything in your business is a source of leverage. It means that each has multiple layers of leverage that you can obtain by “zooming in”—80/20 2 (64:1) and 80/20 3 (250:1). It means you can combine many of these factors together and cut huge amounts of waste out of your day and your budgets.
If you’re not a math person, stick with me and I’ll make this abundantly clear. This is relatively simple and HUGELY important, because if you want to influence that traffic—say, sell them something by putting up a billboard—you can accomplish as much with one billboard on a major expressway as 1,000 billboards on residential streets. That’s just a simple, elementary example of leverage. As the story unfolds, you’ll discover far more.
You can climb as high as you want, until you run out of roads or customers or products or people. If you have enough numbers to run 80/20 five times, your winners are 4,000 times better than your losers. That’s million-to-one leverage and it’s not a joke. It’s reality.
Here’s a perfect example. Consider the wealth of the entire world—20 percent of the population enjoys 80 percent of the wealth:
According to the International Monetary Fund, the total gross domestic product of all 204 countries in the world in 2011 was $79 trillion (refer to Figure 1-2 ).
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