Some people are calling it a crisis but…

It’s The Greatest Copywriting Opportunity I’ve Ever Seen!

“Applying Harlan’s marketing techniques to the real estate market will change the face of the industry.” – Jenna Lloyd, Author, Craigslist 4 Everyone

From: Harlan Kilstein.

Unless you are in a coma, you know that the real estate market is not doing well.

There is a crisis chain starting at the local level of the home owners, moving to realtors, real estate agency owners, mortgage brokers, real estate investors, and finally the real estate guru and the banks and stock companies who bought the junk mortgages.

It occurred to me that I did a quick search for homes for sale in my zip code. There were more than 700 homes for sale in my zip code.

I decided to look at the number of foreclosures. The number of foreclosures in Boca Raton rose in 2007, but is still rising. A few blocks south of my office, the percent of foreclosures rose a staggering 950% last year. The analysts say this year. It is going to get worse. .

The market has taken a turn downward since I wrote these words a few weeks ago. People in my area can’t sell their homes for half the price they sold them for a year ago.

The government is prepared to act if you have been following the news about the sub-prime mortgage market. You would understand if I told you what they were cooking. It is like putting a band-aid on someone who has had their head cut off.

If your name is Bear-Stearns, you are in luck.

There are some cases in point.

Jeff is one of my closest friends. A mortgage broker. . He was coasting two years ago. You had to take a number to get his attention. He thought that marketing to his list was not worth his time. He did not need to do anything to keep the money flowing. He thought things were tight.

A close friend is a real estate agent. He was the leading real estate agent in our neighborhood. He and his partner sold more homes than everyone else. It was called Glory days from January to April of 2007. He did not sell a single home from April to December. It is worse this year.

Mark is a real estate investor. He bought the programs after going to the seminars. The money flowed. It was a geyser. He complained a year later about how much money he owed in taxes because he made so much money so quickly. Those days are over. He is paying taxes and other costs because he can’t sell his properties.

My clients were real estate experts. They made a lot of money from the letters I wrote for them. Internet marketers were getting in on the easy pickings when it came to making money in real estate. A lot of real estate experts are hiding from their customers so they don’t become the subject of a class action law suit.

It gets personal as well. My home was worth $850,000 two years ago. The homes on my block are worth more than $655,000. And…

There is no quick fix.

Benjamin Franklin defined insanity as the person who repeats a behavior and expects a different result. The entire real estate community is possible if that is the case. It is clinically insane. .

The money was coming in. The real estate community did not have to do anything. They are abandoning the business in droves.

The money was coming in. Everyone wanted to be a real estate broker. The market ran in the other direction when they took a nose dive.

The money was coming in. They ran nonsense ads, had bad websites, and held open houses. They are doing the same things that didn’t work last week, last month, and all of last year thinking something is going to change.

This is important and you should pay attention to it.

There is a cycle in the real estate industry. The stages of the cycle are listed.

There is a market called the Up Market.

There is a market called the Down Market.

The peak market.

There is a market called the bottom market.

The largest up market in history was from 1995 to today. The market peaked in 2005 and dove for the bottom.

Things are not good. They are going to get worse. Here is why.

The earliest bad credit loans are due. The rest of the bad credit loans will roll in over the course of the next two years.

The market will hit bottom only after that.

When investors come back into the market, they will be like scavengers. It is not going to be pretty.

Except for you.

There are real estate agents. I don’t know how to do something different. They want to do the same things even though the market is down. They want to make sales and get new listings. Their properties are sitting on multiple listings and not moving until they expire.

If you think that real estate agents are desperate to find a solution, you are correct.

Mortgage Brokers. If you can still find one, they are still yelling about lowest rates, no money down, and no credit required. Like the band playing as the Titanic sank beneath the waves, they only know one song and they keep playing 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884

You are correct that mortgage brokers are desperate to find a solution.

Real estate investors. They are trying to find the next big killing. They have jumped from short sales to rental properties with no money down. They are walking around with their cords in their hands, looking for a place to plug in.

Real estate investors are dying to find a solution.

Real Estate experts are in pain. They used to fill hotel rooms. For tens of thousands of dollars, they would sell their boot camps, DVDs, and coaching groups. They used the scorched earth policy to get into the pockets of their prospects and sell them millions of dollars of programs. I have to laughTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkia On my ride into work, I hear a real estate guru singing and dancing with the addition of one empty line, and these strategies work even better in a down market. Yeah, right.

Real estate experts are dying to find a solution.

The banks and finance companies are hurting. People are walking away from their homes after mailing in their keys. Banks are in the real estate business. The bank has to pay a minimum of $45,000 every time a house is foreclosed on. The banks have a lot of homes and they need real estate agents to sell them.

You are correct that banks are desperate to find a solution.

The best part is…

You are their solution!

There are two types of real estate markets, a buyer’s market and a seller’s market.

The sellers can name their price when the market is hot.

When the market is cold, the buyers offer ridiculous bids, and they are often accepted because they are the only offer they receive.

I will tell you where the market is today.

It is a copywriter’s market.

You can choose which part of the real estate market you want to specialize in.

You will never run out of clients.

The market is desperate for something that works. You have skills that no one else does. You are the answer.

Copywriting is completely new territory to me. Harlan’s teaching is enabling me to feel confident I will be able to apply my new skills in the real estate marketplace. Harlan, thank you for showing me these skills. – Tom Lowry

Rake in the cash to solve their problems.

It is a fact. Forget the principle. In a cold market, 3% of the agents are doing 98% of the deals.

What are they doing differently? They use classic direct marketing techniques to attract clients and have a marketing system in place.

How many people are trying to sell their homes with direct response copy? How about no?

Every aspect of the real estate market has the same ads. They read it the same way, number of rooms, number of square feet, number of bathroom, hardwood floors.

In the heyday of the mortgage market, sales letters were so bad that my nine year old daughter could have done better. They made money. They only know how low their response rates were. Now that the easy money is gone, the letters have disappeared.

I looked over at some of the real estate websites. They didn’t bother to adjust their copy to account for the bad real estate market. They hope someone will buy in because they don’t know what happened to the market.

I responded to a radio commercial that promised new strategies for the market. Three years ago, when I got their free CD, I saw it was produced. That is for untruth in advertising.

Are you ready to Rake in some serious Moola?

The most powerful direct response marketing system for selling real estate during the present crisis market was unveiled at my recent Real Estate Marketing seminar.

The Real Estate market is bound by some pretty arcane rules. If you don’t follow the steps outlined, you could face fines and civil penalties.

The short list is what I covered at the seminar.

• There are 24 secret strategies to sell a house. You will blow the roof off real estate sales if you use these strategies.

• You can get paid for the same work hundreds of times if you license a single sales letter. Even when the market turns, these strategies will work because they are so powerful.

• There is a single twist that will increase sales overnight.

• The only thing that can be found in any real estate sales materials is the one word that is the basis of every single sales letter.

• Powerful strategies were researched by Cialdini. They are not currently used in real estate marketing. You will stun the market if you only use one. If you combine two or more, you can cause a lot of people to want to purchase the same property.

• Why it is not working is what all the real estate agents are doing online. What should you be doing?

• When you discover how real estate agents are using the internet, try not to laugh. You will learn how to make your videos stand out.

• How to make a website that sells homes. More than 80% of buyers are checking out homes online before dealing with a real estate agent, so no one is using these strategies.

• They will understand how to structure an offer they can’t refuse.

• It’s a secret way to locate the most desperate home sellers. There is a reason more people aren’t using this online trick.

• You can combine the power of NLP in your real estate copy. I don’t recommend many of the strategies, but I do recommend them here.

• A single strategy is never used in selling real estate but is used in sales to get tire kickers to make an offer.

• They will want to buy your sales letters and refer your colleagues if you talk to them.

• Why it is doomed to failure and what really works. Pay attention because…

The mortgage brokers are going to give you money.

• Get an inside look at what is happening in the mortgage market and why loan officers are dying for help.

• Loan officers never heard of three letters. They are in the alphabet, but they slipped by the business.

• How to get mortgage brokers to change their tune and why they are singing the same broken record. When their offices close, ask if you can have their furniture.

• Mortgage clients should use radio commercials if they do it their way only.

• Father, please forgive them for Sinned! Get your broker to stop mailing dumb mass market letters. I will show you what they should be mailing.

• How to approach loan officers and mortgage brokers and what not to say to them.

• It’s just the warm up so you can get used to it.

The most lucrative real estate market.

Real estate investors are like Pavlov’s dogs. They are programmed to invest in real estate programs that promise huge gains. They have a small problem.

They have a lot of properties that are white elephants. The properties are stuck between a rock and a hard place because the value has dropped.

The people who got caught up in the Miami condo craze are up the creek. The smart people are leaving their deposits. The others are praying. That miracle is you.

I showed you how to find real estate investors desperate for your services and how to sell them on your services.

Ten of thousands of prospects are begging forCPR for their business. They need the answer.

There is copywriting for the real estate market.

It shouldn’t take a sales letter to convince you that the real estate market is bad.

There has never been an opportunity like this before. Never.

Since I began talking about this program, I have been flooded with inquiries from real estate agents who want to help me.

In this workshop, I revealed 24 secret strategies that will be very effective in any market.

If you have never been to one of my seminars, it is all meat and no fluff. There was no downtime. I did overTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkia

Bigger paychecks are going to be yours because of that.

Your new clients are waiting for you.

I did not reveal anything in any books on copywriting. The sales letter strategies are new.

Don’t put these sales strategies into real estate copy.

You can get it at learnbeacons.org.